New funding in tow, Playsino place his bet on Casino Social Gaming

Titan games, makers of a gaming platform that allows content and social networking sites to provide the cash and tournaments game focused on prices, announced today it begins a complete makeover that includes its rebranding as Playsino, with a new direction, CEO and some new funds.

Under his new moniker, Playsino will seek to take advantage of its traction in tournaments and virtual rewards space and double down on a different vertical path: social casino games. Ambitious, Playsino is setting out to build the "casino of the world largest social game platform" and is to appoint a new CEO to help lead the way. Brock Pierce, who will be CEO of startup, is the Executive Director of the Global Fund games Clearstone and a contractor series, after eight companies and acquired 30 more in various capacities.

Pierce played a role early in the development of virtual goods, creating Internet Gaming Entertainment (IGE) in 2001 and Zam in 2003. In addition to new leaders, Playsino also today announced that it has led to some 1.5 million venture in a continuous cycle. The investment was led by IDM Venture Capital, venture capital company based in Singapore, Pacific Capital Group, Siemer Ventures and a number of angel investors, including the Jordan Simons of PCBs and Wicks Walker of W4 Ventures. Investors tomorrow Ventures also participated in the round.

With its new capital in tow, Playsino is setting out on a mission to build the largest social casino free to play on the Web. Pierce believes that the social game is at an inflection point, and that social casino games is the catalyst of this movement. Half of the people on the web, or about 510 million dollars, according to him, playing a kind of social game - an audience of game which has increased by 71% since 2010. With the H2 Gaming estimated that online gaming could be as much as $ 30 billion worldwide in 2013, and the U.S. accounting for this bet $ 4.5 billion online, total represents a great opportunity.

Social casino games have the ability to combine the addictiveness of games that have made Zynga an also major player in social gaming as Farmville with the monetisation strategies more hardcore games, which Pierce believes is a dangerous combination. The Director General said that it focuses on the use of new capital of starting at the stage of internal development, but that society is designed to publish third party content and seek independent players as well. We see therefore probably Playsino develop its own games of casino in conjunction with the construction of a platform that allows developers and players established to sell their games, taking a signal of Zynga.com.

While space is an opportunity, the grand casino and games companies are also being moved online, and the competition will certainly increase. There is also a lot of the attention of the Ministry of Justice and that space is moving forward, it is likely to include a number of regulations to protect consumers - but that can also limit the amount players are allowed to play. According to BusinessWeek, at least five States have already introduced legislation that would allow people to play web poker against those in other States.

It is a space which is very good in transition as States consider legislation online games and its evolution can also be shaped by regulatory constraints, but there is certainly lots of money in the social game of casino, and Playsino wants to be a part. While it is still early, the established game companies have an easier road in casino games social when they see how is regulated in space, so the boot must be prepared with some quality games addictive, if it wants to avoid be stifled by the Zyngas and ee of the world.